Nestled inside the city of Miami are many wonderful and unique neighborhoods. This vibrant city is well-known and is one of the top locations in the U.S. for homeowners and renters. With all of the information and resources online, many future residents still feel lost and confused when it comes to choosing the right neighborhood that best meets their lifestyles.

Background

Role

Product Designer

Tools

Figma

April 2024 to July 2024

Timeline

Industry

Real Estate

Extra

Figma

Extra

Figma

People moving to Miami from out of state often face the challenge of selecting a neighborhood that truly fits their personality and lifestyle. The vast diversity of Miami's neighborhoods, each with its unique character and offerings, can be overwhelming without in-depth local knowledge. There were many challenges I faced within this project which included:

1. Accurately capturing the essence of each neighborhood.
2. Finding the right survey tool that would best meet the client's expectations.
3. Understanding the logic and planning behind survey matchmaking.

The Problem

The Solution

Design and launch an online quiz that asks users about their preferences, lifestyle, and personality traits to match them with a Miami neighborhood. The results incorporate a neighborhood guide for the neighborhood the users get matched with, featuring information on local dining, entertainment, parks, and other amenities, which will be delivered as a PDF upon quiz completion.

Project Kick-off

The initial call with the client allowed me to gain a full understanding of her expectations while giving me a chance to address concerns and questions I had regarding the project:

Increase marketing and bring awareness to potential Miami residents about who she is and her real-estate services.

Very inviting, friendly, simple, classy, luxury, and neutral.

Amount of inquiries, participation rate, accurate result rate, and survey drop rate.

The tone of the survey should be funny, surprising, and simple. She is not working with a copywriter.

She will not be working with a developer and wants to find a survey tool that will meet her needs.

How is each neighborhood different?

Demographics

What is the psychology and logic behind creating quiz matches?

Which survey tool would be best?

How do other similar surveys resonate with their users?

How do people read online versus print?

UX Writing: How to write for surveys?

Design and launch an online quiz that asks users about their preferences, lifestyle, and personality traits to match them with a Miami neighborhood.

Who will be reading the survey copy?

This knowledge informs which words to use or avoid and how to structure information so people can quickly understand.

How do people read on mobile versus desktop?

This knowledge informs which words to use or avoid and how to structure information so people can quickly understand.

Tone of Voice

Design and launch an online quiz that asks users about their preferences, lifestyle, and personality traits to match them with a Miami neighborhood.

Use of Jargon

Design and launch an online quiz that asks users about their preferences, lifestyle, and personality traits to match.

Formatting and Structure

Writing online should be structured in a way that is predictable, easy to scan, and laid out by showing the importance determined by each piece of text.

Nestled inside the city of Miami are many wonderful and unique neighborhoods. This vibrant city is well-known and is one of the top locations in the U.S. for homeowners and renters. With all of the information and resources online, many future residents still feel lost and confused when it comes to choosing the right neighborhood that best meets their lifestyles.

How can the quiz feel fun and engaging?

Nestled inside the city of Miami are many wonderful and unique neighborhoods. This vibrant city is well-known and is one of the top locations in the U.S. for homeowners and renters. With all of the information and resources online, many future residents still feel lost and confused when it comes to choosing the right neighborhood that best meets their lifestyles.

Moodboard

Nestled inside the city of Miami are many wonderful and unique neighborhoods. This vibrant city is well-known and is one of the top locations in the U.S. for homeowners and renters.

The logic behind matchmaking

Using a Decision Tree

Nestled inside the city of Miami are many wonderful and unique neighborhoods. This vibrant city is well-known and is one of the top locations in the U.S. for homeowners and renters.